Susan Sarich is a seasoned entrepreneur and board member with decades of experience building and scaling highly successful, multi-location, consumer-facing businesses. She is the founder and CEO of SusieCakes, a nationally recognized brand that grew to more than 30 locations through a relentless focus on customer experience, culture, and operational excellence.

Throughout her career, Susan has been known for her ability to scale businesses while preserving brand integrity, customer loyalty, and strong unit-level economics — expertise that directly supports Aviva Aesthetics’ rapidly expanding medical spa platform. Her background includes leadership roles with premier hospitality and consumer brands, as well as extensive experience in multi-site operations, brand development, and people-first culture building.

Sarich is a passionate advocate for female-powered businesses with an 80 percent female employee base at SusieCakes — a natural alignment with the medical aesthetics industry, which is predominantly driven by women entrepreneurs. Her leadership and perspective add valuable depth to Aviva’s Board as the platform continues to scale while remaining firmly entrepreneur-controlled.She is a recipient of numerous accolades recognizing her entrepreneurial leadership and impact, including honors from Forbes, EY, and Inc., and has served on multiple industry and non-profit boards.