Customer Lifetime Value (CLTV)

Customer Lifetime Value (CLTV) or simply Lifetime Value (LTV) for a med spa is the total amount of money a single customer is expected to spend at the medical spa over the entire time they remain a client. It takes into account how often they visit, how much they spend on services and products, and how long they stay loyal to your med spa.

Understanding CLTV helps you make decisions about marketing, customer service, and how much to invest in keeping clients happy, since a higher CLTV means more revenue from each customer over time. Increasing CLTV is key to long-term success.